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Unlocking success with data-driven strategies

PRODUCT

LAUNCH

Do you have a strong go-to-market strategy and execution plan in place for an upcoming launch?

Market EVENTS

Are you prepared to tackle any upcoming changes in market landscape (i.e. a competitor launch) or healthcare policies?

PERFORMANCEChallengeS

Are you witnessing below par sales performance? Have you performed a commercial health check to identify and address the root causes?

PATENT CLIFF

Have you formulated a strategy to maintain profitability post loss of exclusivity such as optimizing resource allocation?

capability

development

Do you need a playbook to implement a key initiative?

 

Do you want to upskill your in-house team to deliver strategic projects and save on external agency spend? 

Connecting Dots

Services

Blending functional expertise with innovative methodologies, we equip our clients with insights and recommendations for informed decision-making and successful outcomes

White boardroom

Go-to-Market

Strategy and KPIs evaluation

Portfolio Sales Strategy 

Customer Segmentation

  • Which metrics should we use to segment customers?

  • Which segments should we target through which channels and at what frequency to maximise impact?

In-licensing or Co-promotion Deal Evaluation

  • Does it make sense to in-license or out-license a product based on financial modelling? If so, what could be the deal terms on key financials?

Customer Engagement Model Design

  • Which field and HQ roles are needed to engage effectively with customers?

  • How do we structure and organize our commercial and medical field forces?

Portfolio based Omni-channel Segmentation

  • How do we define segments for customers that are relevant for multiple brands in the portfolio? Which channels are most suitable  to target them?

Field Sizing & Deployment

  • How many people do we need in each customer engagement role?

  • How do we deploy them across the geography?

Sales Force Optimization

  • What is the optimal sales force structure and size across portfolio of brands?

  • What's the impact of events such as new launch, loss of exclusivity?

Account Targeting

  • How to prioritize accounts for targeting?

Territory Redesign & Personnel Placement

  • How do we design territories that balance earning opportunities and workload by considering all constraints?

  • How do we select the best person for each territory amongst multiple options?

Data and KPIs on a Touch Pad

Performance Insights & Analytics

Defining & Rationalizing Key Performance Indicators (KPIs)

  • Are you tracking the metrics that move the needle on sales or engagement?

  • Which data source should you select amongst the ones available in the market?

Incentive Plan Design

  • Which components and metrics should we include in the sales incentive plan? 

  • Is the defined IC plan fair, transparent, motivating and implementable?

Training course

Capability Development

Playbook development for implementation teams

  • Developing commercial or medical excellence related playbooks to enable implementation of key initiatives

In-house team's capability development

  • Upskilling teams through cohort-based courses on functional commercial strategy topics i.e. Go-to-Market Strategy

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